FOR IMMEDIATE RELEASE:
Press Contact: Lauren Monroe 212.584.4330 firstname.lastname@example.org
WORLDS.COM TO DEVELOP 3-D VIRTUAL "DMC WORLD" FOR LEGENDARY RAP ARTIST DARRYL "DMC" MCDANIELS
Multi-Platinum Artist Brings Rap to 3D Virtual Worlds
New York July 7, 2008 - Worlds (www.Worlds.com) (OTC: WDDD), the pioneer platform in 3D virtual communities with rich immersive 3D environments, has announced today that it has signed an agreement to develop and host a 3D virtual world for legendary hip hop artist
Darryl "DMC" McDaniels.
"This partnership between rap’s most influential pioneer and the pioneer of virtual worlds is the most credible way to open up 3D virtual communities to a whole new market of rap fans," stated Thom Kidrin, CEO of Worlds.com. "DMC has the street cred and creative vision for developing a 3D world that will draw and maintain on online community as well as attract other major artists to visit DMC World."
Darryl McDaniels said, "We broke new ground with Run-DMC and I continually look to get involved with new concepts in entertainment. Virtual worlds are on the forefront of social media and entertainment so my friends – I consider all my fans 'friends' – should be able to experience 'everything DMC' in the most innovative immersive 3D virtual environment available."
Thom Kidrin added, "Worlds has always worked with the top musical artists in the industry such as David Bowie and Aerosmith. The relationship with DMC is a continuation of our strategy to host ground breaking virtual music communities with the leading artists of the various genres in the music industry."
Founded in 1994, Worlds is preparing to release its newly updated and enhanced 3D platform, with a new rendering engine and micro-economy platform. In Worlds, users create avatars that navigate through virtual worlds as well as build their own worlds on a P2P network. The company is building on existing formats to improve entertainment, socializing, and marketing capabilities in the 3D online environment.
Worlds launched in 1994 and received its first US patent, number 6,219,045, for multi- user server technology for 3D applications, in 2001. The most recent patent, 7,181,690 B1, was granted to Worlds.com in February 2007 as a continuance patent to its parent patent mentioned above, which provides a highly scalable architecture for a three-dimensional graphical, multi-user, interactive virtual world system. Worlds users have a personal avatar which allows them to move, view, voice chat, send email, join discussion groups, listen to music, watch videos, and shop within the Worlds community.
Worlds.com was founded in 1994 and utilizes its patented 3D technology in partnership with brand leaders in specific market segments to offer 3D multi-user environments that have interactive Avatars, rich media graphics, text chat, voice-to-voice chat, video and e-commerce. The 3D communities allow visitors to interact with each other, teleport throughout the Worlds environment as well as participate in shared experiences. Besides partnering with existing content providers that have strong brands and an existing following, Worlds also encourages individuals to create their own virtual spaces, communities and unique Avatars with easy-to-use tools. Worlds was, and remains, true "social networking" well before the term became mainstream.
DMC’s formidable talent and magnetic personality catapulted rap and hip hop to the forefront of the music business in the 1980s and his influence on these popular genres continues to this day. Run DMC, founded by Darryl (DMC) McDaniels, Jason Mizell (Jam Master Jay) and Joseph Simmons (Rev Run), blazed a 20-year trail through the music industry, changing the face of R&B by creating the first "new school" hip hop recordings and becoming the first rap act to get airplay on MTV, cross over into the pop mainstream, and earn gold, platinum, and multi-platinum status. Run DMC’s unique fusion of rock and rap exploded into the mainstream with their third album, 1986’s "Raising Hell," the first rap album to hit number one on the R&B charts, the pop Top Ten and go platinum. One of their biggest hits, a riveting cover of Aerosmith’s "Walk This Way," was recorded with Aerosmith's Steven Tyler and Joe Perry.
DMC’s first solo musical project entitled Checks, Thugs and Rock n Roll followed close on the heels of his Emmy award-winning VH1 Special "DMC: My Adoption Journey" which focuses on DMC’s discovery that he was adopted and includes footage from his new video, "Just Like Me" featuring Sarah McLachlan as well as music clips from DMC’s "Check, Thugs" album. More information visit www.me-dmc.com or www.RunDMC.com
Forward Looking Statements
This release contains certain forward-looking statements and information relating to Worlds that are based on the beliefs of Worlds' management, as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events including estimates and projections about its business based on certain assumptions of its management, including those described in this Release. These statements are not guarantees of future performance and involve risk and uncertainties that are difficult to predict, including, among other factors, changes in demand for the Company's services and products, and changes in technology. Additional risk factors are included in the Company’s public filings with the SEC. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as hoped, anticipated, believed, estimated, preparing or expected. The Company does not intend to update these forward-looking statements.